7 Tips to Know When Navigating Pardot Landing Page Builder

Vital to any advertisement or provided link, a landing page serves as the foundation for users to know which next step to take. It is their first impression through your direction, and Pardot makes it easy to create your own landing page without the need for separate web development. Once your Salesforce org is updated to Winter 22’ Release, you’ll have access to this builder.

What does the Pardot Landing Page Builder entail?

Pardot allows for the creation of landing pages to use drag and drop capabilities for easy access to new additions and features on the page. Through this feature, your landing page becomes more responsive and functional for creators and users and removes the need to code html tables and free-for-all positioning by eye, as alignment is maintained. The drag-and-drop feature is located on the left of the screen for features to be added to the canvas.

Pardot Landing Page Builder provides images through Salesforce CMS that will elevate your landing page. This feature can be used as a unified image repository and is suggested instead of using public links. You can also add hyperlinks and alt text to landing page images. Pro Tip: add a navigation tab at top of your Pardot lightning screen. Utilize the thumbnail feature to make it easier to find the image you want to use.

Through Pardot’s form feature users have the ability to create and apply forms easily within their landing pages. Pardot Landing Pages are beneficial hosts for forms, as they allow users to organize responses and control how data gets organized. 

Pardot Landing Page Building is able to be reviewed through any and all devices necessary or on hand. Manage landing pages for review through tablets, phones, and desktop devices.   

Make a mistake or want to revert back to your landing page before your most recent edit? With the use of the undo feature users are able to back up to an earlier stage of building within their landing pages.

Pardot Lightning Building allows for users to avoid permanently deleting landing pages in order to remove the link from appearing to the public. With Pardot’s unpublished feature, you can unpublish it to control whether the link works or not, and send it to the Pardot recycling bin

Landing pages related to a campaign can now appear on a related list on the campaign object. You can add a quick action for “Edit in Builder” to allow you to get to related assets directly from the campaign. As the landing page builder is built on the landing page object, it likely is leading to product roadmap for custom fields and approval processes in the near future.  

Ginny Torok Duwa

Ginny Torok Duwa

Ginny is a Marketing Operations Consultant at Cloudtegic. She has been in the marketing industry for 13 years, and is twice Pardot certified. She is passionate about quantifiable marketing programs and loves to help marketers prove the impact of their efforts.


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