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When Your Marketing Team Needs More: How Fractional Marketing Support Can Fill the Resource Gap

As a business leader, you know that your marketing team is a critical part of your successful business. However, sometimes, even the most talented marketing team can struggle to keep up with the demands of the job. From high turnover rates to seasonal fluctuations, there are many reasons why your marketing team might need extra support to keep your ship afloat. That’s where fractional marketing support comes in.

Fractional marketing support is a type of outsourced marketing service that allows businesses to access the expertise of experienced marketers without the cost of hiring a full-time team. In this blog post, we’ll explore some common scenarios where fractional marketing support can help save your business from sinking.

Turnover rate among marketing team members

One of the most significant challenges facing any marketing team is turnover. When you lose a key team member, it can take weeks or even months to replace them, leaving your team short-staffed and struggling to keep up with the demands of the job. Fractional marketing support can help fill the gaps in your team, providing extra resources and expertise to keep your marketing efforts on track.

Knowledge and skill gaps in the marketing team

Even the most talented marketing teams can have knowledge and skill gaps. For example, your team might excel at social media marketing but struggle with Marketing Cloud Account Engagement. Fractional marketing support can provide the expertise you need to fill those gaps, ensuring that your marketing efforts are comprehensive and effective.

Staffing for parental leave

Parental leave can be a challenging time for any business, particularly when it comes to staffing. Fractional marketing support can help bridge the gap, providing extra resources and expertise to keep your marketing efforts on track while your team members are away.

Seasonality changes in the business

Many businesses experience seasonal fluctuations in demand, particularly in retail and hospitality. Fractional marketing support can help you ramp up your marketing efforts during peak seasons, ensuring that you are capitalizing on the increased demand and driving sales.

Limited resources or bandwidth to execute on marketing initiatives

Sometimes, even the most talented marketing team can be stretched too thin. Fractional marketing support can help alleviate the pressure, providing extra resources and expertise to execute on your marketing initiatives and achieve your business goals.

Inadequate expertise in certain areas of marketing

Marketing is a broad field, and it’s challenging for any team to be experts in every area. Fractional marketing support can provide the expertise you need to fill those gaps, ensuring that your marketing efforts are comprehensive and effective.

Reduction in workforce due to overhead costs

Due to the challenging economic climate, many businesses have been forced to make difficult decisions, including reducing their workforce. In such situations, fractional services can provide a viable solution by helping companies save on overhead costs, as well as the time and expenses associated with hiring. Additionally, by providing a team of experienced resources, fractional services eliminate the need to fill multiple seats and can offer assistance with marketing and Salesforce-related tasks, both in terms of strategy and execution.

If any of these scenarios resonate with you, it may be time to consider partnering with a fractional marketing support team. At Cloudtegic, we’re experts in Marketing Automation and work with Salesforce and Marketing Cloud Account Engagement every day. We’re here to help you navigate the challenges of marketing with empathy and expertise. We offer customizable fractional marketing support solutions that are tailored to your unique needs and budget.

If you’re struggling to keep up with the demands of marketing or need extra support to achieve your business goals, we invite you to schedule a call with us today. Our team of experienced marketers is ready to help you succeed in today’s competitive market.

Max Bradley

Max Bradley

Max is a Sales Operations Specialist for Cloudtegic. He is 4x Salesforce certified and has been with Cloudtegic since 2022.

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