7 Steps to Maximize Your Pardot Investment

7 Steps to Maximize Your Pardot Investment

I recently had the opportunity to speak at Southeast Dreamin, and the topic I covered is one we get asked all the time – how to maximize your Pardot investment. When it comes to Pardot, there is a lot to it. It can be overwhelming, but it doesn’t have to be. We...
Plan a Successful Marketing Automation Implementation

Plan a Successful Marketing Automation Implementation

You saw the demo, C-suite approved the budget, and you’re ready to go full-steam on a new marketing automation implementation. You want to make sure it goes smoothly, the team adopts the new platform, and you can begin to see return-on-investment (ROI) as quickly as...