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Marketing KPIs that C-suite Cares About

Marketing KPIs that C-suite Cares About

Marketing KPIs that C-Suite Cares About  It’s no surprise that a marketing automation tool like Pardot can take up a significant chunk of your marketing budget. As a member of the C-suite, it’s vital that you are able to demonstrate a return on your tech stack...
If You Take Away a Marketer’s Cookies

If You Take Away a Marketer’s Cookies

If you take away a marketer’s cookies. If you take away a marketer’s third-party cookies, they’re going to ask a lot of questions. This article provides answers for Pardot users and beyond to overcome the challenges of losing the third-party cookie. As most of us are...